The Editorial

Mitchell Vincent
THE STORY BEHIND THE DESIGN

THE STORY BEHIND THE DESIGN

It's all about the heart.  Inspired by the popular American conversational candy, also known as the “Sweetheart” candy. Mitchell Vincent Collection has created metallic jewellery featuring the heart candy concept in a classic and ready-to-wear design. Each heart shape design features the te reo māori affectionate names “Taku Makau” and “Taku Torere”, which translated into English says “My Darling” and “My Beloved”. There's something about the pop-art candy design, mixed with the affectionate names, that has made for a 'sweet' creation. Part of the ethos of MVC is to spark conversation and to be part of the steps to normalise te reo...

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Mitchell Vincent
MADE FOR YOU

MADE FOR YOU

It's a staple for any women's wardrobe, but why you wonder? Let me tell you why  is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including...

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Mitchell Vincent
ONO

ONO

I truely couldn’t be more grateful to be a part of this team that made Ono Pop Up Shop amazing. I’m so proud of what we all have accomplished in bringing māori pakihi to our people of Kirikiriroa and I’m even more excited to see what we do next. Honestly, I’ve never been so grateful to the people in this photo. Also to all of our beautiful customers that have come from all over the country and all corners of the world to shop in our beautiful boutique. Ngā mihi nui ❤️❤️❤️  

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